Cara Bartlett
Professional services marketing consultant
My client Dr Anne Austin was kind enough to provide a case study, documenting the ways in which I’ve helped Enderley Consulting Limited elevate their digital marketing.
A Q&A with Enderley Consulting on their marketing transformation.
What marketing challenges was Enderley Consulting facing before working with Cara Bartlett at Lark?
As a law firm compliance consultancy, we needed a strong digital presence to showcase our expertise and connect with our audience. However, our website was outdated and didn’t represent who Enderley are, our social media lacked consistency, and we weren’t making the most of SEO opportunities. We needed expert support to elevate our brand and marketing strategy in a way that resonated with the legal market.
How did Cara help address these challenges?
Cara stepped in with a comprehensive approach. She undertook a whole audit of our website and communication style, providing us with a 21-page report.
Ultimately Cara redesigned our website, making it modern, user-friendly, and aligned with our brand. She also took charge of our social media, SEO strategy, and content creation, ensuring we had a consistent, professional online presence. She understands professional services marketing inside out, so she instinctively knew what would resonate with our audience.
What specific services has Cara provided to Enderley Consulting?
Cara has supported us with:
Website redesign and management – She built a new website that truly reflects our brand and expertise. Our domain authority has now doubled since the new website relaunch and our site traffic continues to rise.
SEO strategy – Helping us rank higher in search results and increase our online visibility.
Content creation – Helping with and writing monthly articles that demonstrates our knowledge and support our audience.
LinkedIn newsletters – Ensuring regular, valuable communication with our clients and followers
Social media management – Enhancing our presence on LinkedIn and other platforms.
Proposals and templates – Streamlining our marketing materials for consistency and professionalism.
What impact has Cara’s work had on your business?
The transformation has been incredible. Our website now reflects who we are, our social media engagement has increased significantly, and our brand visibility has improved. We’re now attracting more of the right clients and positioning ourselves as thought leaders in our space.
Would you recommend Cara to other law firms or professional services businesses?
Absolutely! Cara has been instrumental in our marketing success. Her deep understanding of the legal market, combined with her strategic and creative approach, makes her an invaluable asset. She ‘gets it’—whether it’s SEO, content, or branding, she knows what works in this space.
If you had to describe Cara in five words, what would they be?
Creative, inspirational, responsive, insightful, empathetic. Five isn’t enough – Cara is simply a delight to work with and gets results!
What’s next for your partnership with Cara?
We’re excited to take our collaboration to the next level. Through our partnership with Cara at Lark Marketing, we can now offer outsourced website and marketing services to our law firm clients, providing them with the same expertise and strategic marketing that has helped us grow.
With thanks to Dr Anne Austin of Enderley Consulting
You can read more about the collaboration between Lark Marketing and Enderley Consulting here:
Outsourced marketing for law firms