Why events should be a core part of your lead generation strategy

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Contact us Why events should be a core part of your lead generation strategy Instagram Facebook Linkedin Whatsapp “Ask-the-advisor” clinics Sector-specific briefings Start-up legal and finance bootcamps A monthly drop-in session (online or in person) where local businesses or clients can submit anonymous questions in advance and get expert input in real time. Instead of […]

What is the European Accessibility Act 2025?

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Contact us What is the European Accessibility Act? Instagram Facebook Linkedin Whatsapp The European Accessibility Act (EAA) 2025 is an EU directive that sets out minimum accessibility standards for a wide range of products and services, with the goal of improving access for people with disabilities.   This article specifically examines how the Act applies […]

Content, Clones, and ChatGPT

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Contact us Content, Clones and ChatGPT Instagram Facebook Linkedin Whatsapp Image made with AI! Over the last year, generative AI tools like ChatGPT have rapidly become a cornerstone and support tool in the world of content creation. Recently, I took part in a conversation with a fellow marketing professional exploring how we, as content creators, […]

Case study: website and digital marketing audit and ongoing services

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Contact us Case study: Elevating Enderley Consulting’s digital presence – marketing audit and ongoing services Instagram Facebook Linkedin Whatsapp My client Dr Anne Austin was kind enough to provide a case study, documenting the ways in which I’ve helped Enderley Consulting Limited elevate their digital marketing. A Q&A with Enderley Consulting on their marketing transformation. […]

Understanding the LinkedIn algorithm in 2025: How to maximise your reach

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Contact us LinkedIn’s algorithm in 2025: how to maximise your reach Instagram Facebook Linkedin Whatsapp How the LinkedIn algorithm works I was discussing LinkedIn with a colleague recently, who shared her surprise that LinkedIn operates algorithms! We’re often bemoaning Facebook’s algorithm flooding our walls with a lot of irrelevant content from pages that we don’t […]

Google’s first core update of 2025

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Contact us Google’s first core update of 2025 Instagram Facebook Linkedin Whatsapp Back in 2022, Google rolled out its ‘Helpful Content Update’.   The core purpose driving the update was to improve search results for humans by prioritising content that was genuinely useful to users rather than content created purely for SEO purposes. The update aimed […]

Glossary of modern marketing terminology for professional services firms

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Contact us Glossary of modern marketing terminology for professional services firms Instagram Facebook Linkedin Whatsapp My name is Cara, and I speak marketing jargon.  Please accept this glossary as an apology! I’ll admit it. I’m guilty of slipping into marketing jargon more often than I’d like to admit. One minute, I’m having a perfectly normal […]

The benefits of hiring a fractional CMO over a marketing agency

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Contact us The benefits of hiring a fractional CMO over a marketing agency Instagram Facebook Linkedin Whatsapp In today’s competitive landscape, small law firms and accountancy practices need effective marketing to stand out. However, many businesses struggle to decide between hiring a marketing agency or bringing in a Fractional Chief Marketing Officer (CMO). While agencies […]

The ‘95-5’ Principle: Why most B2B buyers aren’t ready to purchase

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Contact us The ‘95-5’ Principle: Why most B2B buyers aren’t ready to purchase Instagram Facebook Linkedin Whatsapp Understanding marketing effectiveness in B2B markets, why timing matters… Did you know that up to 95% of business clients are not actively in the market for your products or services at any given time*? This ‘rule’ has been […]

How to hire a budget friendly marketing consultant for your new business

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Contact us How to hire a budget-friendly marketing consultant for your new business So you’ve hit on a great idea and you want to start your own business. You’re visualising your dream décor, and excitement abounds! But before getting carried away, stop and take a breath. Where are you getting your customers and clients from? […]