Hi, I'm Cara, a freelance marketer based in Liverpool
With over 17 years’ experience in marketing, I specialise in helping small businesses, including law firms, accountancy firms, consultancies and other professional services businesses that lack in-house marketing expertise. My approach is strategic, results-driven, and tailored to firms that need high-quality marketing without the overhead of a full-time team or large agency fees.
Throughout my career, I have worked across law, accountancy, tax, audit, IT firms, wealth management firms and insurance, creating compelling content, shaping brand identities, and driving client engagement. My expertise includes content marketing, branding, digital strategy, social media management, bid writing, and ESG communications.
As a former legal adviser and Associate with the Institute of Legal Executives, I understand the legal sector’s nuances, ensuring compliance-friendly marketing that resonates with clients and stakeholders. My experience includes working with firms to improve their online presence, generate leads, and position themselves as industry leaders.
If your firm needs white-label marketing support, expert content creation, or a strategic partner to help grow your brand, let’s talk.
The engine powering Lark!
- A fully qualified marketer with over 30 years’ experience in the professional services sector
- Career spanning various legal disciplines including criminal law, civil litigation, commercial property, corporate law, and employment law
- 17+ years marketing professional services in-house in the legal and accountancy sector, creating content and campaigns that resonate with target industries and client bases on topics such as business strategy, tax compliance, accountancy practices, and audit updates
- An expert in marketing for professional services, comfortable with both legalese and writing about technical taxation and financial matters
- Deep understanding of the specific requirements of diverse personas within professional services—from partners and legal advisors to finance directors, accountants, auditors, and their clients
- A proven track record of producing impactful marketing materials and delivering solutions that not only meet but exceed expectations, ensuring your success and growth in competitive markets
Eight reasons to work with Lark
- You will eliminate the need for a full-time hire and associated overheads, such as salary, National Insurance, sick pay, benefits, and taking up valuable office space.
- You can access professional marketing expertise without long-term commitments.
- You can scale your marketing efforts up or down based on workload, budget, or specific campaigns
- You will benefit from a more tailored service than larger marketing agencies, and an approach to suit the firm’s culture, brand, and unique client base.
- You will free up time for fee-earners and other staff to focus on billable work and client service rather than marketing tasks, so increasing productivity and revenue generation.
- You will benefit from a diverse range of marketing skills, including social media management, email campaigns, content writing, and reporting on progress thereby enjoying a multifaceted approach to marketing without hiring multiple specialists.
- You will not have to wait very long for your project to start, Lark are able to act more quickly to onboard clients and projects without prolonged administration, meaning you will see results faster compared to building an in-house team or engaging a larger agency.
- We offer budget-friendly marketing packages. We can tailor our support to meet your budget, focusing on what works and will deliver results for your business.
Marketing packages available
We offer four different fixed-price monthly packages. A range of ad hoc services will also be available from the list below to clients on a pick-and-mix basis for a pre-agreed fee.
‘Getting Started’
For firms with little-to-no marketing or brand presence i.e. social media channels, websites, Google presence, mailing lists, mailing software. This package can be tailored to suit depending on individual requirements i.e. if website required, number of web pages etc.
Bronze Package: “Essential Marketing Support”
For firms seeking foundational marketing support to establish a basic presence or manage routine activities.
Silver Package: “Enhanced Marketing Solutions”
For clients looking for more proactive and strategic marketing efforts i.e. more social media posts, more blogs or articles per month, monthly newsletter creation and distribution.
Gold Package: “Comprehensive Marketing Partnership”
For clients seeking full-service marketing support for a strategic, results-driven approach i.e. complete rebranding, increased social media posting, increased blogs or articles, LinkedIn newsletters, whitepapers, case studies, SEO, event management (virtual and in-person), more frequent email marketing (i.e. eAlerts or regular campaigns), awards submissions and PR.
Other services available
- Awards submissions
- Bids and tenders submissions
- Brand creation (i.e. logos, colours, fonts, logo usage, presentation templates, stationery)
- Brand guidelines (basic and/or in-depth)
- Case studies and testimonials
- Content creation
- Copywriting
- CRM management
- Data cleanse and sort
- Database creation
- Email marketing and email marketing software installation
- Event management (webinars and in-person)
- Ghost writing
- Google assets (i.e. Google My Business, Google Business Profile, Google Analytics)
- LinkedIn newsletters (you can see an example here)
- Monthly reporting (analytics and/or social media metrics) with recommendations
- PR
- SEO optimisation
- Social media channel proactive and responsive management
- Social media channel set up
- Social media coaching
- Social media ghost writing
- Social media posting
- SSL Certificate
- Tone of voice guidelines
- Website build
- Website hosting
- Website maintenance
- Whitepapers
Testimonials
Just some of the services that we provide...
Seminars & Events
Seminars and events are a key part of a marketing strategy, allowing businesses to interact with their audience in person, building brand awareness, promote expertise and critically generate leads. With extensive event management expertise, I help professional services firms plan and execute impactful seminars, workshops, networking and corporate hospitality events that leave lasting impressions and drive engagement.
Content creation
Great content is the backbone of any successful marketing campaign. With expertise in content creation, I help firms craft engaging blogs, thought leadership pieces, and compelling copy that showcases expertise and sets your firm apart in a competitive market. If you have a story to tell, or thoughts to share, I can commit pen to paper and turn your insights into powerful stories that resonate with your audience and deliver results.
Email Marketing
In my view, it's a no-brainer to market to your clients and potential clients via email marketing. It's a cost-effective way to reach a large audience, build customer relationships, and increase brand awareness. I work with firms to ensure carefully crafted content lands in the right inboxes.
Social media
Tongue tied, or too short on time? Don't miss out on potential business by overlooking this critical element of your online presence. I can manage your social feeds for you. I can even manage your personal LinkedIn profile to ensure your personal brand is tip-top, after all, people buy from people. Let's turn your online presence into a powerful tool for growth.
Website management & development
As your firm’s digital front door and often the first impression potential clients have of your expertise, it's critical you do not neglect your website! We can ensure your site stays fresh, professional, and compliant with industry standards. If your website is a bit tired, has out of date content, let me see what I can do with what you have. Or, I can create a new website for you and manage the associated administration.
Brand & Design
Your brand is more than a logo—it’s the identity that sets your firm apart and builds trust with clients. I help firms create cohesive, memorable branding that reflects their values and expertise. I can also develop brand guidance so that your wider teams work to a consistent framework to confirm your polished and professional appearance to the world!
Segmentation & Targeting
Effective marketing starts with reaching the right people. Forget wasting time on a one-size-fits-all approach—strategic targeting ensures your efforts are focused, efficient, and impactful, driving growth where it matters most.
Data Analytics & Reporting
In marketing, data is a super-power allowing firms to turn metrics into actionable insights. Knowing what does and does not work, and where to optimise for maximum impact is critical for successful outcomes. I can provide a monthly report focusing on your important stats that go beyond just vanity metrics, allowing you to use data to drive smarter decisions and deliver real results.
Search engine optimisation
In today’s digital-first world, being found online is non-negotiable. I help firms improve their search engine rankings, attract the right audience, and drive meaningful website traffic. A strong SEO strategy doesn’t just boost visibility—it positions your firm as a trusted leader in your field. Let’s get you noticed!
Awards submissions
Winning awards isn’t just about recognition—it’s about credibility, trust, and standing out in a crowded market. Winning awards allows firms to showcase their achievements, secure the accolades they deserve and attract new clients who value excellence. Let’s put your success in the spotlight and position you or your firm as leaders in your field.
Bids & Tenders
We all want those lucrative contracts, don’t we? Responding to an invitation to tender can be a really time consuming process and getting it wrong can be all too costly in missed revenue. I can prepare a well written, professionally produced document that satisfes all criteria of an invitation to tender
Temporary support
When you need flexible, reliable marketing support, I can step in and keep things running whether it’s managing an event, filling gaps between permanent hires, or tackling urgent projects. I can quickly adapt to your firm’s needs, delivering results without missing a beat. Think of me as the extra pair of hands you can count on when it matters most.